A small set of rules.
Repeat with confidence.
This is the working style guide for MandateWorks across LinkedIn, X, and Instagram. Logo, palette, type, voice, and six post templates you can recreate in any tool.
The mark & wordmark.
Square mark with a single volt-colored slash — read it as a marked ballot. Always pair with the wordmark in social bios and headers.
Warm neutrals. One voltage.
Paper and ink carry 90% of the surface. Volt is the only saturated color and signals action — buttons, links, italic emphasis. Mint, amber, coral are status-only.
Three voices. That's it.
Display for statement, sans for clarity, mono for instruments. Italic display does the heavy lifting — let it.
Bold. Technical. Confident.
We are technologists with policy DNA — not consultants. Write like an engineer who has read Madison. Avoid jargon, marketing fluff, and adjectives you can't measure.
"Run the next election before election day."
"Empowering political leaders with cutting-edge AI-driven solutions."
"Six products. One stack. Audit trails by default."
"Revolutionary, transformative, end-to-end synergy."
"Sub-2s latency on counter-narrative loops."
"Lightning-fast performance to delight stakeholders."
Six formats. Endless posts.
Each template is sized to a real platform spec. Recreate them in any tool — every value is on the spec strip beneath each card.
better instruments.
stack.
COUNTER · MANDATE ONE · RESOLVE
election
before
election
day.
N=12,480 · 7 PERSONAS
22 LANGUAGES · <2s LATENCY
people.
Five rules. Always.
If a draft breaks any of these, the post doesn't ship.